Case Study: Backyard Grannys grows organic traffic 134% with Firewire Digital SEO

Backyard Grannys grows organic traffic 134% with Firewire Digital

The customer, Backyard Grannys, a Newcastle-based designer and builder of granny flats, was experiencing a 12-month decline in organic traffic due to keyword cannibalization, an outdated WordPress build, and content that did not align with search intent. They engaged the vendor, Firewire Digital, to take on a full SEO program to address these challenges.

Firewire Digital implemented a solution that began with a technical SEO audit to fix site speed and Core Web Vitals. They then rebuilt the content architecture around topic clusters aligned with buyer intent, ensuring each page served a single purpose in the customer journey. This approach reversed the decline, resulting in a 134% growth in organic traffic, a 228% increase in top 3 keyword rankings, and a 112% lift in qualified leads.

Backyard Grannys