Case Study: Dawn Health achieves 3X organic conversion growth with Fire&Spark

Dawn Health grows organic conversions 3x in 10 months with Fire&Spark

Dawn Health, a digital Cognitive Behavioral Therapy for Insomnia (CBT-I) app startup, faced the dual challenge of establishing a strong online presence in a crowded market while demonstrating tangible business results to investors. They partnered with Fire&Spark to build a new patient-focused website on a solid SEO foundation during a site migration, aiming to meet Google's stringent health ranking criteria and prove their trustworthiness.

Fire&Spark implemented an SEO-centric strategy that included a careful site migration and the creation of authoritative, medically-verified content to build trust and showcase expertise. This patient-first approach resulted in a 3x increase in organic conversions and a 6x growth in organic traffic within ten months, significantly reducing patient acquisition costs and positioning Dawn Health for a successful acquisition.

Dawn Health