Case Study: Marathon CFO grows its bookkeeping business with FireRock Marketing

MarathonCFO lands 3 new clients in 2 months with FireRock Marketing

Marathon CFO, a Boston-based accounting firm, sought to grow its entry-level bookkeeping service as a gateway to larger engagements. They approached vendor FireRock Marketing to develop a marketing strategy to improve their overall sales and marketing efforts.

FireRock Marketing implemented a strategy that built the Marathon CFO brand around the unique personality of its CEO. The solution included developing a new website for local Boston SEO, a content marketing plan, and social media management. The results included acquiring three new clients within the first two months and achieving double-digit year-over-year growth in both site traffic and social engagement.

MarathonCFO