Case Study: Nearly Natural generates $281K in push notification revenue with Firepush

Shopify Plus store Nearly Natural generates +$275,000 with web push automations

The customer, Nearly Natural, a Shopify Plus store specializing in artificial plants, faced the challenge of operating with a lean marketing team. Their goal was to grow their direct-to-consumer channel and optimize their ecommerce funnel for conversion and retention without requiring a complex, time-consuming strategy. They implemented Firepush, a web push notification service, to address this need.

Firepush provided an automated solution, primarily utilizing welcome and abandoned cart push notifications. This strategy generated over $281,000 in revenue from the channel, averaging an extraordinary $12.63 per subscriber. By leveraging Firepush's automations, Nearly Natural achieved these significant results on near auto-pilot, perfectly suiting their small team's requirements.

Nearly Natural

Gus Milla

Vice President Marketing and eCommerce