Case Study: Phaser FPV increases Black Friday revenue by 81% with Firepush SMS and push notifications

Niche consumer electronics Shopify store increases Black Friday revenue by 81% with SMS and Push Notification strategy

Phaser FPV, a niche consumer electronics Shopify store specializing in drone parts and accessories, faced the challenge of engaging its passionate, high-return customer base without overwhelming them with communication. The store needed a way to ensure important updates and Black Friday deals were seen, as crucial emails were often missed. They turned to the vendor Firepush to implement an omnichannel strategy using SMS and push notifications.

Firepush provided the solution by enabling targeted Power Push notifications, automated back-in-stock alerts, and carefully timed bulk SMS campaigns, particularly for the Black Friday sales period. This strategy ensured customers received timely, relevant messages without being spammed. The results were significant: Phaser FPV saw an 81% increase in Black Friday revenue, with abandoned cart push notifications generating $10.20 USD each and one Power Push contributing over 10% of the weekend's total sales.

Phaser FPV

Rhys Evans

Founder