Case Study: Ivory Ella generates over $1M in revenue with Firepush web push notifications

Ivory Ella generates + $1 million revenue with Firepush web push notifications

Ivory Ella, a sustainable fashion brand, faced the challenge of effectively retargeting its Gen Z customer base to increase customer lifetime value. Their audience was unresponsive to email marketing, making it difficult to build owned subscriber lists for remarketing. The brand turned to Firepush to implement a web push notification strategy as a solution.

By utilizing Firepush's platform for welcome, promo, power, and abandoned cart push notifications, Ivory Ella successfully engaged its mobile-oriented audience. This strategy generated over $1.15 million in revenue from nearly 200,000 subscribers, significantly boosting customer retention and lifetime value for Firepush's client.

Ivory Ella

Ryan Duranso

Co-founder