Case Study: Bluecore saves 30–90 minutes per incident with FireHydrant Runbooks

Bluecore used FireHydrant to get incidents resolved fast during the busiest shopping season of the year

Bluecore, an AI-driven marketing platform serving more than 400 brands, needed a faster way to manage incident communications while meeting very tight SLAs for disclosing platform availability. Their manual incident workflow was slowing developer teams down and creating unnecessary toil around internal stakeholder updates.

Using FireHydrant Runbooks, Bluecore automated previously manual steps such as opening Jira tickets, updating status pages, and creating retro documentation. FireHydrant helped the team save 30–90 minutes per incident during response and 90–120 minutes during post-incident review, giving engineers more time to focus on resolving incidents and improving communication with stakeholders.

Bluecore