Case Study: Texas Wesleyan University boosts applications and admissions with Firehouse

Texas Wesleyan University boosts applications 58% with Firehouse

Texas Wesleyan University, a small university with big ambitions, sought to leverage its accessible size as a key strength to increase applications and enhance its reputation. The challenge was to give the familiar school a relevant and engaging new voice that would resonate with prospective students. They partnered with the Firehouse agency to develop a campaign.

Firehouse developed the "Smaller. Smarter." campaign, which used smart and witty creative to communicate the tangible benefits of a smaller learning environment. This strategy was immediately embraced by faculty, students, and prospects. The results were significant: the first year saw a 58% increase in applications and an 11.5% rise in admissions, followed by a 17% increase in applications and a 22.4% rise in admissions in the second year. Firehouse also helped achieve a secondary goal of increasing the quality of applicants, which greatly enhanced the university's reputation.

Texas Wesleyan University