Case Study: Optimal X achieves more efficient remote coaching and automated meeting documentation with Fireflies.ai

How Optimal X Uses Fireflies To Improve Coaching For Their Remote Teams By Automating Documentation

Optimal X, a performance coaching and technology company focused on cognitive and physical performance in high‑risk environments, faced a time-consuming challenge: staff manually took meeting minutes after numerous client and internal meetings, leaving less time to analyze technical, scientific discussions and serve clients. CEO Ali Macdonald found Fireflies.ai to address this need for automated meeting documentation and transcription.

Fireflies.ai was implemented to record meetings by default and generate transcripts, which Optimal X now uses not only for concise meeting notes but also to create technical content and IP alongside audio/video. As a result, Fireflies.ai reduced the effort spent on documentation, increased team efficiency, and enabled better remote coaching—evidenced by every meeting being recorded and transcripts routinely repurposed for content and client work.

Optimal X

Ali Macdonald

Chief Executive Officer