Case Study: Adopter Marketing achieves better meeting notes and improved service quality with Fireflies.ai

How Adopter Marketing Used Fireflies For Better Notes And Improved Their Service Quality

Adopter Marketing, a fractional CMO and marketing strategy consultancy led by Fiona Pietruski, struggled to capture reliable, detailed notes across many daily video meetings. Relying on sketchy manual notes forced pauses in conversations and frequent fact-checking afterward, wasting time and risking service quality. To solve this, they turned to Fireflies.ai’s meeting transcription and note-taking tool.

Adopter Marketing implemented Fireflies.ai to automatically record and transcribe meetings, producing immediate, shareable notes. Despite initial skepticism about audio and connection quality, the team saw clearer, more detailed conversation records, easier handoffs, faster follow-ups, and improved service quality — removing the need to paraphrase from unreliable notes and cutting time spent rechecking meeting outcomes.

Adopter Marketing

Fiona Pietruski

Owner and CMO