Case Study: Zenatta Consulting achieves 30-minute time savings and faster customer insights with Fireflies.ai

Fireflies Helped Zenatta Save Time with Each Customer Call

Zenatta Consulting, a Zoho and CRM consulting firm led by Tyler Colt (Vice President), was struggling to capture and document customer insights from GoToMeeting screen-share sessions because recordings lacked transcription. The team had to listen to long recordings to pull out action items, which slowed their discovery process, so they searched for a tool that integrated with Google Calendar and GoToMeeting and found Fireflies.ai.

Fireflies.ai was integrated into Zenatta’s Google Calendar and GoToMeeting workflow to record and transcribe meetings, producing searchable transcripts that make it easy to find action items and insights. As a result, Fireflies.ai helped Zenatta save about 30 minutes for each 60-minute meeting and materially improved their ability to collect and document customer insights.

Zenatta Consulting

Tyler Colt

Vice President