Case Study: Espresso B2B achieves seamless meeting recording and transcription with Fireflies.ai

EspressoB2B Replaced Multiple Meeting Tools with Fireflies.ai

Espresso B2B, a San Francisco Bay Area B2B marketing agency led by Mark Lennon, faced a fragmented meeting workflow: they used Zoom for internal calls but relied on multiple third‑party tools to record and transcribe client meetings initiated on other conferencing platforms. This created extra steps (remembering to start/stop recordings) and added cloud storage costs, so they evaluated Fireflies.ai as a single AI-driven recording and transcription solution.

Espresso B2B implemented Fireflies.ai to replace their assortment of meeting tools; once configured, Fireflies.ai automatically records and transcribes every meeting — including those the agency didn’t initiate — removing the need to manually start/stop recording and eliminating separate third‑party recorders. The result, according to Mark Lennon, was a seamless consolidation of tools and consistent transcripts for all calls, reducing operational overhead and simplifying meeting management.

Espresso B2B

Mark Lennon

Marketing Managing Partner