Case Study: Alta Gracia achieves increased meeting engagement and deeper conversations with Fireflies.ai

Alta Gracia Uses Fireflies to Focus on Depth of Conversation During Meetings

Alta Gracia, the only certified living-wage apparel company trusted by over 600 colleges and universities, faced a common meeting problem: employees were more focused on taking minutes than engaging in the conversation, causing multitasking and missed points. To address this, COO John Allen and his team adopted Fireflies.ai, using its meeting recording, transcription, and automated note-taking capabilities to free participants from manual note-taking.

Using Fireflies.ai to capture meetings and generate notes allowed Alta Gracia employees to follow discussions in real time and review accurate minutes afterward, which increased participation and reduced missed action items. According to John Allen, Fireflies has "allowed our employees to be more engaged in the meetings and has eliminated the need for people to take notes," resulting in clearer conversations and improved meeting efficiency.

Alta Gracia

John Allen

Chief Operating Officer