Case Study: Savannah Group achieves a bold, next-generation recruitment brand with Firedog

Savannah Group launches a new recruitment website in weeks with Firedog

Savannah Group, a global executive search and interim management firm, faced a challenge with an uninspiring and outdated brand identity that failed to reflect its evolved "next generation" positioning and technological ethos. They engaged Firedog to reevaluate and revitalize their brand's look and feel to better represent them as a dynamic alternative to traditional executive search.

Firedog reimagined the core brand visuals, crafting a new science fiction-inspired narrative with an evolved logo, a bold color palette, and abstract, otherworldly imagery featuring glass lens objects. The solution included a comprehensive visual identity, communications templates, and a new recruitment website, all designed to be immersive and consistent across print and digital mediums. The new bold and confident brand identity successfully enhanced Savannah Group's online persona and provided them with the tools to easily create future content.

Savannah Group