Case Study: WhatTyre builds a scalable tyre comparison site with FireCask

WhatTyre builds a comparison site with FireCask for 10k tyre products and 50k variations

WhatTyre, a tyre comparison site, approached vendor FireCask with the challenge of developing a website capable of comparing a massive inventory of over 10,000 different tyre products. Their goal was to create a platform that could aggregate data from multiple sources and provide a complex search tool to help customers find the best tyres for their vehicles.

FireCask implemented a solution using WordPress for the front-end website and a custom Laravel CMS for the back-end, which also served as a REST API for data distribution. This scalable system successfully stored information on 10k tyre products and 50k product variations. As a result, FireCask delivered a highly secure and optimized website that established WhatTyre as one of the leading tyre comparison sites in the UK.

WhatTyre