Case Study: Expedia FestivalFindr boosts festival engagement with FireCask's microsite development

Expedia FestivalFindr launches in 4 weeks and draws 11,000 visitors with FireCask

The customer, Expedia – FestivalFindr, required a microsite to promote alternative accommodations during Edinburgh's annual festival season. They tasked the vendor, FireCask, with designing and building this project with a very short turnaround time to launch for the peak event period.

FireCask utilized its microsite development, creative design, and content creation services to build the FestivalFindr site. This included customizing the Expedia API to create 'Surprise Trips'. The vendor successfully delivered the project in just four weeks, generating over 11,000 unique visitors and achieving six high-quality press coverage pieces, effectively establishing the new site for its target audience.

Expedia – FestivalFindr