Case Study: a leading market research tech company achieves low-latency in-app analytics with Firebolt

How a market research tech company took its in-app analytics experience to the next level

a leading market research tech company delivers interactive analytics to marketing teams, helping them research competitors’ brand and marketing activities as well as their own. Using Firebolt, they were struggling to keep in-app analytics fast enough as users expected results in just a couple of seconds, but larger datasets, year-long analysis, and semi-structured data all created performance tradeoffs.

Firebolt helped by integrating quickly through AWS Marketplace and placing its engine between the data stream and the customer-facing application, using EC2 clusters mapped to different use cases. This replaced multiple data technologies with one centralized, elastic analytics layer, letting the company analyze larger datasets, support more granular drilldowns, and broaden the types of data it could query without sacrificing speed.