Case Study: Stanford d.school transforms its website and digital experience with Firebelly Design

Stanford d.school transforms its website in a total overhaul with Firebelly Design

The Stanford d.school (Hasso Plattner Institute of Design) faced the challenge of a fragmented and confusing digital presence that was difficult to manage. They engaged Firebelly Design with the ambitious goal of overhauling their website to wow visitors while solving critical infrastructure problems, which included consolidating multiple sites and integrating a fresh visual identity.

Firebelly Design conducted extensive research to reimagine the site, ultimately creating a new portal organized by user goals. The solution featured an interactive homepage, a full visual language expanding on the d.school's new logo, and a taxonomy system for intuitive exploration. While measurable impact isn't detailed, Firebelly Design successfully delivered a strategic foundation that captured the d.school's creative energy and established a platform for future growth.

Stanford d.school