Case Study: Rockefeller Philanthropy Advisors builds a bold new gender equity brand with Firebelly Design

Rockefeller Philanthropy Advisors launches Collaborative for Gender and Reproductive Equity with Firebelly Design and a $100 million annual vision

Rockefeller Philanthropy Advisors came to Firebelly Design with a vision to launch a new philanthropic collaborative focused on gender and reproductive equity, intending to raise $100 million annually. Their challenge was to distinguish this new initiative, named the Collaborative for Gender and Reproductive Equity (CGRE), as a bold and trustworthy voice within an established philanthropic landscape. Firebelly Design was hired to provide research, strategy, naming, branding, and web services.

Firebelly Design developed a comprehensive solution including a thoughtful name, a compelling visual identity with a responsive wordmark, and a user-friendly website that prioritized transparency and approachability. The result was a strong, versatile brand system that clearly articulated CGRE's offering and humanity, successfully gaining trust and exceeding client expectations. The vendor's work included donor materials and a brand guide to ensure consistent communications.

Rockefeller Philanthropy Advisors