Case Study: Robert Wood Johnson Foundation creates a modular, millennial-friendly MCON booth with Firebelly Design

Robert Wood Johnson Foundation engages hundreds at MCON in a 2-day modular booth by Firebelly Design

The Robert Wood Johnson Foundation, a public health organization, faced the challenge of creating a unique and energizing booth experience for the MCON event to engage millennial changemakers. Their specific need was for a modular design from Firebelly that could be packed flat and repurposed for future events while effectively displaying style and substance.

Firebelly designed a modular system built from unfinished oak, featuring stations with provocative data and emotional storytelling to guide attendees through a narrative. The solution included an interactive station where visitors could map their health priorities, which successfully drew hundreds of participants and captured new interest in the Foundation's programs. Firebelly's work proved to be a success and was repurposed for another event later that year.

Robert Wood Johnson Foundation