Case Study: Planned Parenthood inspires a national activism campaign with Firebelly Design

Planned Parenthood reached millions with Firebelly's Unstoppable campaign

Planned Parenthood sought to inspire a new wave of political activists, particularly among young women, at a time when there was a growing hunger for social change. Despite having a powerful message, they faced barriers like insufficient information and peer alienation that prevented their target audience from getting involved. They partnered with Firebelly Design to develop a national digital campaign to address this challenge.

Firebelly Design employed a data-driven strategy to create the "Unstoppable" campaign, which included a manifesto, a website, and a suite of social media assets. The solution focused on lowering barriers to engagement by offering multiple entry points to activism. The campaign reached millions, with hundreds of thousands of posts using its hashtag, and marked Planned Parenthood's first major Spanish-language initiative. Firebelly's work successfully built knowledge, agency, and solidarity, turning a year of turmoil into one of hope.

Planned Parenthood