Case Study: Onward builds a bold brand identity and website with Firebelly Design

ONward unveils a new brand identity and website in 2019 with Firebelly Design

ONward, a nonprofit dedicated to dismantling systemic oppression, had a powerful mission but lacked a formal brand or digital presence, relying entirely on word-of-mouth. To address this challenge, they partnered with Firebelly Design for a comprehensive suite of services including research, branding, web design, content, and strategy.

Firebelly created a bold and adaptable brand identity for ONward, inspired by the typography of Civil Rights Movement protest signs, which included a custom wordmark and a versatile slash graphic device. They also built a new website and provided social media templates and brand guidelines. The new identity was launched to universally positive feedback at a major design conference, significantly raising awareness and providing the tools needed for the growing organization to express itself consistently and confidently.

ONward