Case Study: Lubeznik Center for the Arts elevates its brand and website with Firebelly Design

Lubeznik Center for the Arts wins 4 awards and refreshes its brand with Firebelly Design

The Lubeznik Center for the Arts, a world-class cultural hub in Michigan City, Indiana, needed a comprehensive brand update to better express its vibrant personality and eclectic programming. Firebelly Design partnered with the center to develop a new brand strategy, visual identity system, and website redesign.

Firebelly Design created a bold and flexible brand identity for the Lubeznik Center for the Arts, featuring a variable logo and a custom monospaced font that allows for dynamic animation. This system, supported by clear brand guidelines and a new interactive website, provides the tools for the center to confidently communicate across a spectrum from formal to playful. The client reported that the partnership was a transformational process, catapulting them forward during an unsure time and providing a new foundation for future growth.

Lubeznik Center for the Arts