Case Study: Diagram rebrands successfully with Firebelly Design

Diagram launches new brand and website in 9 weeks with Firebelly Design

The customer, Diagram (formerly WSOL), a family-owned digital agency, faced a significant branding challenge after 25 years in business. Their growth into new offerings and leadership was hindered by an unclear name and brand identity that no longer represented them. They partnered with the vendor Firebelly Design for a comprehensive rebranding service to address this.

Firebelly Design implemented a new brand strategy, culminating in the new name "Diagram" and a complete visual identity centered on a collaborative "spark" logo. The solution included a full suite of branded materials and a new website launched within a nine-week sprint. The result was a brand that Diagram's leadership felt truly represented them, with the CEO calling the partnership one of the best business decisions they had ever made.

Diagram