Case Study: Colossal achieves a refreshed brand identity and web experience with Firebelly Design

Colossal redesigns its brand and website with Firebelly using insights from 1,000 surveyed readers

Colossal, a popular online art magazine, faced the challenge of updating its aging brand identity and website to better serve its large, global audience while retaining the soul of its publication. They partnered with the design firm Firebelly for a comprehensive branding and web redesign project.

Firebelly implemented a deeply collaborative strategy, conducting extensive research and workshops to create a fresh yet familiar new visual identity and a redesigned website. The new site features enhanced search and tagging systems informed by insights from nearly 1,000 surveyed readers, making it easier to navigate while preserving the beloved infinite scroll. The result is a playful and expressive brand system that feels undeniably Colossal, strengthening its position as a leading curator of contemporary art and design.

Colossal