Case Study: Yummly achieves 60% higher install rates and stronger word-of-mouth growth with Firebase App Invites

Yummly’s word of mouth app growth with App Invites

Yummly is a personalized recipe discovery app that matches users with recipes, shopping lists and meal ideas from across the web. Wanting to grow its Android user base and boost awareness, Yummly aimed to leverage the social, shareable nature of cooking to drive more installs.

Yummly integrated Google’s App Invites so users could recommend the app and share specific recipes or shopping lists with friends, adding contextual personalization to invites. The result: installation rates roughly 60% higher than other sharing channels — an 11% install rate versus 6.5% for others — with a 37% acceptance rate and seamless tracking via Google Analytics.

Yummly

Melissa Guyre

Product Manager