Case Study: Vinwap increases ad revenue by 30% with Firebase

Vinwap increases ad revenue by 30% with Firebase A/B Testing and Remote Config

Vinwap, an indie developer of Android live wallpaper apps, wanted to boost ad revenue from AdMob without hurting user retention through ad fatigue. The company turned to Firebase, using Firebase Remote Config and A/B Testing to compare its usual ad placements with a version that showed ads on every screen, including the wallpaper editor.

With Firebase, Vinwap tested the change across two user groups and tracked retention and revenue closely. After just six days, the data showed no significant drop in retention and nearly a 30% increase in ad revenue, leading Vinwap to roll out the new setup to all users.

Vinwap

Wojciech Stefanski

Founder