Case Study: Playbuzz achieves marketing independence and faster ad optimization with Firebase

Playbuzz marketing team easily wins independency to configure ads based on app insights

Playbuzz is a storytelling platform used by over 13,000 publishers and millions of readers to create and share interactive content. Their developers faced a slow, manual ad- and campaign-configuration process that required days of engineering work, limiting the team’s ability to iterate on ad frequency and notifications and constraining revenue and user engagement.

By integrating the Firebase SDK and using Remote Config to experiment with push notifications and ad frequency, Playbuzz shifted control to the monetization team, enabling real-time changes without developer support. The setup took two days, freed engineering resources, improved campaign performance, and allowed the team to respond quickly to user behavior.

Playbuzz

Eran Orlev

Head of Mobile Products