Case Study: Onefootball achieves 5% higher user sessions with Firebase

Onefootball boosts sessions 5% with Firebase

Onefootball, a leading mobile football app, faced a challenge in testing a new Top News feature. They needed to determine if boosting user engagement would inadvertently lower their ad revenue by preventing users from scrolling past the new section. They used Firebase's Remote Config and Analytics to run this test.

Using Firebase, Onefootball implemented an A/B test with different UI variations to find the optimal design. The solution proved that higher engagement did not hurt revenues and identified the most effective UI. This resulted in a 5% increase in user sessions, a 6% rise in articles read per user, and a 16% increase in high-quality content consumption.

Onefootball