Case Study: Mobills increases subscriptions by 15% with Firebase

Mobills increases subscriptions by 15% with Firebase Remote Config

Mobills, a Brazilian personal finance app with more than 8 million downloads, wanted to improve subscription and registration conversions. The team saw opportunities in a long, single-page signup form and a CTA that may not have been clear enough, so they turned to Firebase for testing and optimization.

Using Firebase A/B Testing and Remote Config, Mobills tested a multi-step registration flow and a new subscription CTA without republishing the app. The new form increased registrations by 2%, and the new CTA boosted subscriptions by 15%, helping Mobills make faster improvements and run more experiments across the company.

Mobills

Igor Ronner

Head of Product