Case Study: Le Figaro increases paid subscriptions with Firebase

Le Figaro leverages Firebase to increase paid subscription across mobile and web apps

Le Figaro, France’s oldest and largest daily morning newspaper, used Firebase to tackle the challenge of increasing paid subscriptions and retaining existing subscribers across its mobile and web apps. With 22 million monthly active users and 120,000 paid digital subscribers, the company needed a faster way to deliver personalized content and optimize pricing with limited time and resources.

Firebase helped Le Figaro use targeted notifications with Firebase Cloud Messaging, pricing experiments with Firebase A/B Testing, and interactive paywalled infographics powered by Cloud Functions and Cloud Firestore. The approach boosted paid subscription sign-ups, with one infographic generating 3X more conversions than other interactive content, and reduced development time by 86% by cutting a project from 2–3 weeks to just 3 days.

Le Figaro

Valentin Paquot

Mobile Chief Technology Officer