Case Study: KCB Group lowers cost per install 24% with Firebase

KCB Group lowers cost per install 24% with Google Analytics for Firebase

KCB Group, the largest financial institution in East Africa, launched a mobile app to make banking faster and easier for nearly 10 million customers. After launch, KCB Group needed a better way to measure campaign performance and user activity across iOS and Android, and to reduce concerns about overspending and inconsistent cost per install. It turned to Firebase, specifically Google Analytics for Firebase, to create a unified view of app engagement and acquisition.

Firebase helped KCB Group track in-app opens as a key event and optimize AdWords campaigns around conversions instead of downloads. With Firebase and Universal App Campaigns, KCB Group improved campaign effectiveness, increasing conversion rates by 14%, lowering cost per install by 24%, and driving 85K app downloads through AdWords.

KCB Group

Angela Mwirigi

Director of Marketing & Communications