Case Study: PeopleFun increases lifetime value with Firebase Predictions

How PeopleFun increased LTV with Firebase Predictions

PeopleFun, maker of popular word games on Android and iOS, wanted a better way to personalize monetization in its hit game Wordscapes and improve player lifetime value. The team turned to Firebase Predictions to identify players unlikely to make in-app purchases, so they could tailor the experience for different segments.

Using Firebase Predictions, PeopleFun showed more rewarded video ads to players predicted not to buy in the next seven days, while leaving likely purchasers free of extra ads. The approach helped PeopleFun strike a better balance between ads and in-app purchases and increased lifetime value by up to 5%, with Firebase delivering the segmentation and predictive insights behind the result.

PeopleFun