Case Study: Hotstar achieves 38% higher engagement with Firebase

Hotstar scales with Firebase and increases engagement by 38%

Hotstar, India’s largest entertainment app with more than 150 million monthly active users, needed a better way to scale its new app architecture, test features safely, and improve watch time without disrupting users. The team moved beyond inflexible in-house APIs and turned to Firebase products including A/B Testing, Remote Config, Google Analytics for Firebase, and Firebase Crashlytics.

With Firebase, Hotstar tested onboarding variations, rolled out new watch-screen features to limited audiences, and used crash data to disable problematic changes on low-end devices without shipping a new build. The result was a 38% increase in daily watch time and a major improvement in startup performance, with app launch time dropping from 8 seconds to 3 seconds.

Hotstar

Kshitij

VP of Engineering