Case Study: Settle Up achieves 37% higher user engagement with Firebase Cloud Messaging

Firebase Cloud Messaging for Web & Settle Up

Settle Up is a fast-growing startup used by hundreds of thousands to track shared bills and expenses. Users wanted real-time updates on payment groups via the web like they already got in the app, but the team faced fragmented notification solutions across platforms, had no iOS notifications, and needed a quick, simple approach they could maintain.

They adopted Firebase Cloud Messaging (FCM) for Web—already compatible with their use of other Firebase tools—and had web notifications working within a day. The unified FCM setup let them send notifications to multiple platforms with a single POST request and drove a 37% higher engagement among users who received web notifications.

Settle Up

Filip Procházka

Developer