Case Study: Alibaba.com achieves 20%+ notification open rates and 4× higher user engagement with Firebase Cloud Messaging (Firebase)

Firebase Cloud Messaging for Web & Alibaba.com

Alibaba.com, a leading wholesale marketplace connecting buyers in 200+ countries with Chinese suppliers, needed a reliable way to keep users informed about transaction updates, inquiries, messages and promotions. Frequent unstable network connections and users spread across time zones meant many notifications were missed, reducing satisfaction and engagement.

Alibaba.com integrated Firebase Cloud Messaging (FCM) into its existing systems in two days, finding it easy to deploy and combine with their tools. After rollout, FCM drove over a 20% open rate and made notified users 4× more engaged than those who visited the site directly, improving overall user satisfaction.

Alibaba.com

Zou Yu

Director