Case Study: Fabulous App doubles user retention with Firebase

Fabulous app improved user retention 2X by customizing its onboarding process via Firebase

Fabulous, an app that helps users replace poor habits with healthy routines, faced a retention challenge: generic onboarding wasn’t engaging and the team wanted to encourage peer-to-peer “accountability partner” relationships that boost long-term use. They needed a way to deliver personalized messages and flows that would make new users more likely to return and stick with the program.

Using Firebase (Remote Config, Invites with Dynamic Links, and Analytics), Fabulous built customized onboarding screens triggered by friend invitations and targeted experiments for different audiences. The change took one day to implement and drove a 2x increase in retention for users who experienced the tailored onboarding.

Fabulous App

Sami Ben Hassine

Co-founder and CEO