Case Study: Doodle achieves 42% higher user engagement with Firebase

Doodle increases user engagement 42% with Crashlytics and Firebase

Doodle, a meeting-scheduling app for Android, iOS, and web, wanted to redesign its native app to improve engagement, retention, and stability. To do that, the team turned to Firebase, using Crashlytics and Firebase Remote Config to identify crashes and safely test changes without disrupting users.

Firebase helped Doodle surface and fix crashes faster, then run A/B tests on onboarding and poll creation. The result was a 42% increase in poll creation, 6% better 7-day retention, and 15% more daily active users, showing a clear boost in engagement and app quality.

Doodle

Alexander Thiele

Senior Android Engineer