Case Study: Ahoy Games increases purchases by 13% with Firebase Remote Config personalization

Ahoy Games increases purchases by 13% with Remote Config personalization

Ahoy Games, a Poland-based indie game developer, wanted to keep players engaged while reducing the manual effort required to run experiments and segment users. The team was already using Firebase tools like Remote Config and A/B Testing, but needed a more efficient way to personalize experiences across games such as Backgammon Legends, Rummy Club, and Okey.

Firebase implemented Remote Config personalization to automatically optimize in-game experiences using machine learning. The results were strong: Ahoy Games saw a 13% increase in in-app purchases, a 12% lift for Piggy Bank purchases, a 2% increase in rewarded video views, and a 20–25% boost in conversions compared with the default value, helping the small team save time and improve performance.

Ahoy Games

Deniz Piri

Chief Executive Officer