Case Study: Newell Brands achieves automated FX risk reduction with FiREapps

Newell Brands - Customer Case Study

Newell Brands, a major global consumer goods company, faced significant challenges in managing its foreign exchange (FX) exposure. Prior to implementing FiREapps, the company suffered from millions in annual FX losses and struggled with a highly manual, error-prone process. The treasury team was burdened by the need to gather data from 38 different ERP systems, making effective balance sheet hedging virtually impossible.

To address this, Newell Brands implemented the FiREapps currency exposure management platform to automate its FX workflow. The solution aggregated global exposure data, automated trade decisions and execution, and integrated with other systems for seamless hedging. As a result, FiREapps helped Newell reduce its annual FX losses from a cumulative $88 million to under $2 million, cut trading fees by $1.3 million in a year, and significantly increase the scale and efficiency of its hedging program.

Newell Brands

Amit Singh

SVP and Treasurer