Case Study: Haas Fertigbau improves sales coaching with Fioro AI role plays

Al-Powered Coaching at Haas Fertigbau

Haas Fertigbau, a major prefabricated house manufacturer, sought a way to systematically train its sales team to provide optimal, high-stakes customer consultations. To make its sales conversations systematically trainable, the company turned to Fioro for its AI-powered coaching software.

Fioro implemented hyper-realistic AI role-play scenarios adapted to Haas's specific sales process, allowing consultants to practice in a risk-free environment and receive immediate feedback. This solution from Fioro led to significant engagement, with the sales team conducting over 2,500 interactions with the AI coach and dedicating more than 150 hours to training within the first eight weeks, resulting in better-prepared consultants and observed positive effects on the actual sales process.

Haas Fertigbau

Daniel Griehl

Managing Director