Case Study: University of Pennsylvania drives awareness for Jerome Fisher M&T with Fiore Designs

University of Pennsylvania wins 2024 American Design Award with Fiore Designs

Fiore Designs was hired by the University of Pennsylvania to address the challenge of driving website traffic and raising awareness for its Jerome Fisher M&T Program. The goal was to specifically reach potential applicants, including high school students, their parents, and high school counselors.

The solution from Fiore Designs involved creating a targeted social media campaign for LinkedIn and Meta platforms. The creative strategy featured alumni and student spotlights within single posts and carousels. A key visual element was an oversized ampersand, which, along with engaging copy, helped distinguish the dual-degree program from other university offerings while still leveraging Penn's branding. The campaign's success was recognized when it won a 2024 Graphic Design USA American Design Award.

University of Pennsylvania