Case Study: The Shipley School builds an engaging Annual Fund identity with Fiore Designs

The Shipley School creates event branding and quarterly Annual Fund mailings with Fiore Designs

The Shipley School, a private PreK-12 institution, partnered with Fiore Designs to create a cohesive visual identity and materials for its fundraising events. The challenge was to develop logos and a full suite of announcement materials for committee-selected event themes, such as "Roaring Twenties" and "Derby," which would set the visual standard for the entire occasion and build excitement among attendees.

Fiore Designs addressed this by first creating a unique logo for each theme, then expanding it into a comprehensive system used on invitations, save-the-dates, and response cards. For the School's Annual Fund, Fiore Designs implemented a campaign using brightly colored squares in quarterly mailers to subtly represent education as a building block, accompanied by stories on the importance of contributing. The solution by Fiore Designs successfully provided a consistent and engaging visual framework for the School's key events and fundraising efforts.

The Shipley School