Case Study: Toyota streamlines real-time auctions with FioranoMQ from Fiorano Software

Toyota NZ implements FioranoMQ as a Messaging Backbone for real-time auction process

Toyota worked with Fiorano Software to support IS Australia in building a real-time online auction system for New Zealand Toyota. The challenge was to move the auction process from the physical world to the web while handling complex user environments, including corporate firewalls, proxies, and browser-based applets that needed dynamically configurable client connection properties.

Fiorano Software implemented FioranoMQ as the messaging backbone for publish/subscribe bid delivery over HTTP/HTTPS. The platform proved reliable and high-performing, supporting 50+ bids per second with 200 connected clients, outperforming five competing messaging servers and remaining stable throughout testing. The new system reduced the need for dealers to travel to auctions, cutting costs linked to an average 17% increase and delivering significant productivity gains.

Toyota

Jonathon Ross

Project Manager