Case Study: JTB Global Marketing & Travel expands global travel sales with Fiorano Software's Enterprise Service Bus

Leading Travel Company, JTB expands business with Fiorano Enterprise Service Bus

JTB Global Marketing & Travel (JTBGMT), part of the JTB group, needed a way to expand beyond its domestic reseller network and sell excess travel inventory to overseas agencies. Facing unsold stock and profitability pressure, the company needed to connect its legacy back-end systems with foreign partners’ systems for inventory inquiry, reservation, and cancellation. Fiorano Software provided the integration layer through its Fiorano Enterprise Service Bus (ESB) and SOA platform.

Fiorano Software implemented a standards-based, asynchronous ESB solution using common Open Travel Alliance XML/EDI schemas, web services, and bundled adapters to link JTB systems with partner agencies securely and flexibly. The platform enabled near real-time, automated business processes, easier changes, and the ability to add new agencies without service interruption. The result was faster time to market, lower integration costs, improved customer satisfaction, and a scalable foundation to help JTBGMT rapidly grow revenue through global distribution.

JTB Global Marketing & Travel