Case Study: Wessex Garages boosts EV sales with Fiora

Wessex Garages boosts EV sales by 81% with Fiora

Fiora partnered with Wessex Garages to address the challenge of entering the growing electric vehicle (EV) market. The automotive dealer network sought to capture consumer interest in EVs without alienating its core, traditionally conservative customer base, and was concerned that promoting EVs might merely displace sales of conventional vehicles without providing a net business benefit.

The solution implemented by Fiora was a fully integrated, non-preachy campaign featuring a disarming character named "Chas the quiet revolutionary." This campaign, which ran across TV, radio, digital, and outdoor media, used gentle humor and data-led targeting to reach relevant audiences. As a result, Fiora helped Wessex Garages achieve an 81% increase in EV sales, a 68% increase in organic visits from EV search terms, and a 25% rise in overall direct site traffic.

Wessex Garages