Case Study: The Insurance Emporium boosts web traffic, transactions and revenue with Fiora's integrated digital campaign

The Insurance Emporium boosts web traffic 236% with Fiora

The Insurance Emporium, an insurance provider for a wide range of consumer passions, wanted to launch its new brand with a fun and adventurous approach. The challenge was to introduce its varied products in a way that resonated with its new personality. They partnered with vendor Fiora on an integrated digital campaign to achieve this.

Fiora devised a campaign centered on the 1970s cartoon character Mr Benn. The solution included creating a competition promoted by a film and a new mini-episode, key influencer partnerships, an online game, and experiential activities. This strategy successfully generated massive social media engagement and positive brand sentiment. The campaign resulted in a 236% increase in web traffic, a 39% increase in transactions, and a 45% increase in revenue for The Insurance Emporium.

The Insurance Emporium