Case Study: The Glenlivet boosts social engagement and brand awareness with Fiora

The Glenlivet boosts organic brand mentions 12% with Fiora

The Glenlivet faced the challenge of raising brand awareness and educating consumers on its unique heritage through social media. The brand needed to portray its rich history in a modern and engaging way to appeal to both existing and new audiences. Vendor Fiora was tasked with creating a suite of social media video content to meet this challenge.

Fiora created over 70 social media videos that portrayed The Glenlivet's heritage and modern character. This solution successfully carved out a solid social media position for the brand, leading to a 12% increase in organic brand mentions and a 15% rise in direct social interactions.

The Glenlivet