Case Study: Subway boosts footfall and engagement with Fiora’s OOH and POS marketing support

Subway boosts footfall by 20% with Fiora

The customer Subway, a major fast-food restaurant franchise, sought to enhance its regional Out of Home (OOH) and point-of-sale marketing in London and the South West. Their challenges included maintaining brand consistency across diverse regions, managing limited internal resources for campaign coordination, and boosting store footfall and engagement. They partnered with the vendor Fiora for creative marketing solutions.

Fiora implemented a strategic and localized OOH campaign, managed regional board meetings to streamline communications, and introduced a mystery shopper program to improve in-store service. They also planned and executed the franchise's iconic door-drop booklet, "The Little Book of Big Savings." This solution led to a 20% increase in footfall using targeted postcodes and generated over 3.8 million impressions. Fiora's long-term partnership helped invigorate the Subway brand and significantly boost productivity.

Subway