Case Study: Slumberland achieves customer-centric digital growth with Fiora

Slumberland boosts page views 175% with Fiora

Fiora partnered with Slumberland, a mattress manufacturer that had seen its market share decline due to a focus on retailers over consumers and new competition. Their challenge was to reconnect with their core audience of young families who were overwhelmed by the amount of choice in the market.

Fiora implemented a customer-centric digital strategy that included a web-first brand refresh, a new website with simplified journeys, a retailer partner program, and The Sleep Quiz tool. This solution drove significant results, including a 175% increase in page views, a 10% reduction in bounce rate, and a 495% surge in lead referrals to retail partners.

Slumberland